About us?

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About
Cu4tromarketing

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When we founded Cu4tromarketing, back in 2012, our services were somewhat different as our focus was traditional marketing.

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Since innovation and change are part of our philosophy, years later we evolved to become a digital marketing agency with an Inbound approach, thus becoming one of the leading companies in Mexico and Latin America.

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Dado que la innovación y el cambio son parte de nuestra filosofía, años después evolucionamos para volvernos una agencia de marketing digital con enfoque Inbound, convirtiéndonos así en una de las empresas líderes en México y América Latina.
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Lately, we decided to take our strategies one step further and create Wholebound Marketing: the perfect mix of inbound methodology and a smart investment in paid media.

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In addition to knowing the importance of adapting and growing, at Cu4tromarketing we are aware that the people that make up the company is what actually enriches our agency. The value of any group lies in its individuals. This is why we have a multidisciplinary team, each with a clear individual voice, passion for what they do, and years of experience working as a team with a common goal: to help you grow your business by matching you with the right clients.
Our collective ambition has led us on a path of constant learning and we’ve achieved recognition as an agency:

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Our collective ambition has led us on a path of constant learning and achieving recognition as an agency:

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Partnerships

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Certifications

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Our team

We are firm believers that technology is just a tool, and that the true value of an agency is in its people and the skills that each one of them brings to their work every day.

Meet the members of the Cu4tromarketing team who will help you meet your goals:

Slide Gilberto-Hernandez-cu4tro-marketing Gilberto Hernández Separador CEO I am a graduate of the IPADE Senior Management Program and I continued my education with a Harvard Business Diploma, MBA from EGADE. I have more than 20 years of experience collaborating with international companies, from which I have learned lessons impossible to get in any classroom. I always make an effort to share this knowledge and, above all, apply it and make it useful.
Since 2012, when it was founded, I have been in charge of directing and supervising the activities of Cu4tromarketing in order to improve the quality of service, bringing innovation and optimizing the management of resources.
I'm a bit of a workaholic, so my job could be considered another of my hobbies. However, when I do have free time, I enjoy art, especially music and literature.

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Slide Daniela-Rodríguez-cu4tro-marketing Daniela Rodríguez Separador Partner Director I have a degree in Administration and Marketing from Universidad Panamericana Campus Guadalajara. I have experience in the evaluation, purchase and sale of companies. In the same way, I have been a member of the board of directors of companies, an entrepreneur, a mother and a substitute preschool teacher.

From all these experiences –personal and professional– I have learned lessons and how to apply them in the business world, giving each step and strategy a human quality that cannot be replaced.

At Cu4tromarketing, I take care of the administration and strategic planning according to the client's objectives so that they are fulfilled in a timely manner and exceeding their expectations.
When I have free time, I enjoy watching movies and going to the theater, as well as doing activities such as cooking, yoga, and Pilates. Lately, I have also become a big fan of Wine Clubs.
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Slide Gerardo-Barrios-cu4tro-marketing Gerardo Barrios Separador Partner Director I graduated from IPADE D1. I have 20 years of experience in the field of digital marketing. I have had the opportunity of collaborating in the management of digital business units in companies such as Havas, Ganem, Active International.

I’ve also been an instructor in digital training programs at ITESM, Anahuac University, ITAM, Universidad Iberoamericana, as well as in-company programs with Grupo Prisa, Grupo Expansión, Sfera Editores, E! Online Latino, Notmusa, Televisa, Grupo Acir, Faro Marketing, Honda, Grupo Alen, Neovia, Cemex, Seguros Chubb, Seguros Argos, Metlife, Merz, Asofarma, Grünenthal, Boehringer Ingelheim, Sanfer, Afeet, Tecnológico de Monterrey, among others.

Currently, I am the head of the Paid Media department at Cu4tromarketing.
Some of my hobbies are reading, jogging and playing squash.
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Slide Adrian-Segura-cu4tro-marketing Adrián Segura-Millán T Separador Operations Director I studied Marketing and a specialty in Business Management and Administration in Argentina, as well as a Master's in Digital Marketing. I have a lot of experience with pharmaceutical marketing, PR, digital research, and consulting. I am an expert in commercial matters, marketing and operations, with vast experience generating, directing and managing projects in the most comprehensive manner.

At Cu4tromarketing, my mission is to maximize the profitability of projects through the management of internal and external resources of the agency, seeking constant innovation, creativity and optimization of processes to ensure the optimal use of installed capacity, always exceeding the objectives and expectations.

I got to say, the best part of my job is helping clients meet their goals and leading an exceptional team of people and professionals who achieve sensational results.
What I enjoy the most is being with my children. My hobbies include rugby, Star Wars, playing with my cats, and reading everything I can find about history.
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Slide Estefania-hernandez-cu4tro-marketing Estefanía Hernández Separador Account Manager I studied Business at Universidad Autónoma del Estado de Hidalgo and I’ve collaborated with different companies as PR and Business Development since 2015.

In 2018, I began to grow in Service Design, this being my area of ​​greatest interest.

At Cu4tromarketing, I have the task of noticing our customers’ needs and meeting their expectations as to generate service experiences that translate into the growth of each business.

In my free time, what I enjoy doing the most is spending time at the beach and cycling.
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Slide Ana-riquelme-cu4tro-marketing Ana Riquelme Separador New Business & Marketing I have a degree in Marketing from UVM South Campus, as well as a European Certificate in Advertising from the European University and the ESCE International Business School. I have been part of teams in retail, IT and publishing industries.

At Cu4tromarketing, I am responsible for the commercial area. My job is to present you with an idea and proposal designed exclusively for your business. Still not sure what you need in your digital strategy? I am here to guide you!

In my spare time, I love to read. I am a fan of historical novels, although I am also a Potterhead. In the same way, I really enjoy going to the movies and, of course, traveling.
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Slide Ana-Pastor-cu4tro-marketing Ana Pastor Separador Inbound & SEO Consultant Sr.
I am a Communications graduate from Universidad Iberoamericana with a specialization in interactive design; it was there that I discovered my passion for everything related to the digital world. This led me to learn more about the subject, until I achieved the expertise I have today.

At Cu4tromarketing, I coordinate the implementation of attraction and lead nurture strategies with marketing automation systems.
I really like watching TV series, reading, spending time with my dogs and in a small garden we created in 2020. I also enjoy going out to nature, having a good time with my family and seeing new places.
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Slide Valeria-Pourroy-cu4tro-marketing Valeria Pourroy Separador Content Sr. I am a Communications graduate from Universidad Iberoamericana. Since my university days, I’ve had jobs that have allowed me to gain the necessary experience to convey messages in a clear, useful and attractive way, regardless of whether it is with audiovisual, written, digital or traditional media.
I joined the Cu4tromarketing Content team in 2018. Since then, I have helped find creative solutions and content strategies for a variety of clients. Simply put, my job is to make each customer's unique voice be heard in spite of all the cyber noise. With an effective communication strategy, it is easier to be discovered, as well as provide the correct information, and attract qualified leads to become customers.
In my spare time, what I most seek to do is read, be it novels, how-to books, short stories, biographies, or whatever kindles my interest. I also enjoy watching movies and series, hanging out with friends (in non-pandemic times), playing the ukulele, and practicing archery.

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Slide Carlos-Gomez-cu4tro-marketing Carlos Gómez Separador Web developer I studied at UNAM’s Faculty of Engineering and, since I was a student, I began to carry out my first projects in web development and e-mail marketing, mainly for travel agencies. Through the years, I have gained experience using different programming languages, design software, CMS platforms, and digital campaign design for all types of industries.
Currently, I specialize in web development focused on inbound marketing. My job at Cu4tromarketing is to design, program and maintain web applications with the latest technologies available on the market.
When I'm not behind a screen, I love doing sports like mountain biking, and training on the weekends. My latest achievement was running the Mexico City Marathon in 2019.
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Slide Oscar-Garnica-cu4tro-marketing Oscar Garnica Separador SEO Specialist I have a degree in Advertising and Media from the Technological University of Mexico and I have continued my education with certifications in the best platforms for digital marketing in the world. I also have over 2 years of experience in areas such as inbound marketing and SEO.
At Cu4tromarketing, I am responsible for analyzing, reviewing and implementing SEO techniques to optimize websites in search engines and thus attract qualified traffic.
In addition to my job, I am passionate about sports, especially soccer, boxing and F1. I love spending time with my family, traveling and visiting new places. I am deeply interested in ancient cultures and astronomy.
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Slide Yafna-Gonzales-cu4tro-marketing Yafna González Álvarez Separador Content Jr.
I am a Communications graduate from ICEL University, with an ongoing master's degree in Marketing.
My job at Cu4tromarketing is following the strategies and generating original content in order to convey each client’s unique message in an attractive and effective way. And, at the same time, keep learning about the world of digital marketing and the inbound methodology.
In my spare time, I like to watch movies and series, skate, learn to play guitar and go out with my friends. Going to concerts and listening to music is what I enjoy the most in life.

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Slide Mariana-Vega-cu4tro-marketing Mariana Vega Separador Administración y Finanzas I am a graduate of the Higher School of Commerce and Administration of the National Polytechnic Institute (IPN). I have more than 25 years of experience in the public and private sectors. As a Public Accountant I have been able to provide my services mainly in the matters of control and monitoring of tax obligations.
I have been part of Cu4tromarketing since 2015, where, in addition to performing functions related to accounting and financial planning, I have carried out management and administration tasks of human and material resources that are related to the business process. All of this, of course, without losing sight of tax control, monitoring and compliance.
In my free time, I really enjoy reading any book, preferably science fiction. But I also enjoy solving puzzles and, sometimes, drawing with pencil or pastels.
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Slide Isabela-Mendez-cu4tro-marketing Isabela Méndez Separador Sales I am a graduate of La Salle University, with a specialization in education, psychopedagogical strategies design and therapy for teenagers. I joined Cu4tromarketing in 2012 in the commercial area, which has given me the opportunity to learn about customer service, sales and leads follow-up.
My job consists on carrying out the commercialization of graduates in digital marketing, keeping up the relationship with clients, and giving timely answers to their doubts and solutions to their problems. I love listening to them, following up, accompanying them throughout the process, and achieving a good level of satisfaction.
My best times are the ones I spend with my daughter, enjoying some great quality time together. I like family life, practicing yoga, painting and creating with recycled materials. I am very sociable, so going out to restaurants and enjoying good food are usually part of my activities.
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Slide colaborador Gilberto-Hernandez-cu4tro-marketing Gilberto Hernández Separador I am a graduate of the IPADE Senior Management Program and I continued my education with a Harvard Business Diploma, MBA from EGADE. I have more than 20 years of experience collaborating with international companies, from which I have learned lessons impossible to get in any classroom. I always make an effort to share this knowledge and, above all, apply it and make it useful.
Since 2012, when it was founded, I have been in charge of directing and supervising the activities of Cu4tromarketing in order to improve the quality of service, bringing innovation and optimizing the management of resources.
I'm a bit of a workaholic, so my job could be considered another of my hobbies. However, when I do have free time, I enjoy art, especially music and literature.

CEO
Slide colaborador Daniela-Rodríguez-cu4tro-marketing Daniela Rodríguez Separador I have a degree in Administration and Marketing from Universidad Panamericana Campus Guadalajara. I have experience in the evaluation, purchase and sale of companies. In the same way, I have been a member of the board of directors of companies, an entrepreneur, a mother and a substitute preschool teacher.

From all these experiences –personal and professional– I have learned lessons and how to apply them in the business world, giving each step and strategy a human quality that cannot be replaced.

At Cu4tromarketing, I take care of the administration and strategic planning according to the client's objectives so that they are fulfilled in a timely manner and exceeding their expectations.
When I have free time, I enjoy watching movies and going to the theater, as well as doing activities such as cooking, yoga, and Pilates. Lately, I have also become a big fan of Wine Clubs.


Partner Director
Slide colaborador Gerardo-Barrios-cu4tro-marketing Gerardo Barrios Separador I graduated from IPADE D1. I have 20 years of experience in the field of digital marketing. I have had the opportunity of collaborating in the management of digital business units in companies such as Havas, Ganem, Active International.

I’ve also been an instructor in digital training programs at ITESM, Anahuac University, ITAM, Universidad Iberoamericana, as well as in-company programs with Grupo Prisa, Grupo Expansión, Sfera Editores, E! Online Latino, Notmusa, Televisa, Grupo Acir, Faro Marketing, Honda, Grupo Alen, Neovia, Cemex, Seguros Chubb, Seguros Argos, Metlife, Merz, Asofarma, Grünenthal, Boehringer Ingelheim, Sanfer, Afeet, Tecnológico de Monterrey, among others.
Currently, I am the head of the Paid Media department at Cu4tromarketing.
Some of my hobbies are reading, jogging and playing squash.
Partner Director
Slide colaborador Adrian-Segura-cu4tro-marketing Adrián Segura-Millán T Separador I studied Marketing and a specialty in Business Management and Administration in Argentina, as well as a Master's in Digital Marketing. I have a lot of experience with pharmaceutical marketing, PR, digital research, and consulting.
I am an expert in commercial matters, marketing and operations, with vast experience generating, directing and managing projects in the most comprehensive manner.
At Cu4tromarketing, my mission is to maximize the profitability of projects through the management of internal and external resources of the agency, seeking constant innovation, creativity and optimization of processes to ensure the optimal use of installed capacity, always exceeding the objectives and expectations.
I got to say, the best part of my job is helping clients meet their goals and leading an exceptional team of people and professionals who achieve sensational results.
What I enjoy the most is being with my children. My hobbies include rugby, Star Wars, playing with my cats, and reading everything I can find about history.
Director de Operaciones
Slide colaborador Estefania-hernandez-cu4tro-marketing Estefanía Hernández Separador I studied Business at Universidad Autónoma del Estado de Hidalgo and I’ve collaborated with different companies as PR and Business Development since 2015.
In 2018, I began to grow in Service Design, this being my area of greatest interest.
At Cu4tromarketing, I have the task of noticing our customers’ needs and meeting their expectations as to generate service experiences that translate into the growth of each business.
In my free time, what I enjoy doing the most is spending time at the beach and cycling.

Account Manager
Slide colaborador Ana-riquelme-cu4tro-marketing Ana Riquelme Separador I have a degree in Marketing from UVM South Campus, as well as a European Certificate in Advertising from the European University and the ESCE International Business School. I have been part of teams in retail, IT and publishing industries.
At Cu4tromarketing, I am responsible for the commercial area. My job is to present you with an idea and proposal designed exclusively for your business. Still not sure what you need in your digital strategy? I am here to guide you!
In my spare time, I love to read. I am a fan of historical novels, although I am also a Potterhead. In the same way, I really enjoy going to the movies and, of course, traveling.
New Business & Marketing
Slide colaborador Ana-Pastor-cu4tro-marketing Ana Pastor Separador I am a Communications graduate from Universidad Iberoamericana with a specialization in interactive design; it was there that I discovered my passion for everything related to the digital world. This led me to learn more about the subject, until I achieved the expertise I have today.
At Cu4tromarketing, I coordinate the implementation of attraction and lead nurture strategies with marketing automation systems.
I really like watching TV series, reading, spending time with my dogs and in a small garden we created in 2020. I also enjoy going out to nature, having a good time with my family and seeing new places.
Inbound & SEO Consultant Sr.
Slide colaborador Valeria-Pourroy-cu4tro-marketing Valeria Pourroy Separador I am a Communications graduate from Universidad Iberoamericana. Since my university days, I’ve had jobs that have allowed me to gain the necessary experience to convey messages in a clear, useful and attractive way, regardless of whether it is with audiovisual, written, digital or traditional media.
I joined the Cu4tromarketing Content team in 2018. Since then, I have helped find creative solutions and content strategies for a variety of clients. Simply put, my job is to make each customer's unique voice be heard in spite of all the cyber noise. With an effective communication strategy, it is easier to be discovered, as well as provide the correct information, and attract qualified leads to become customers.
In my spare time, what I most seek to do is read, be it novels, how-to books, short stories, biographies, or whatever kindles my interest. I also enjoy watching movies and series, hanging out with friends (in non-pandemic times), playing the ukulele, and practicing archery.


Content Sr.
Slide colaborador Carlos-Gomez-cu4tro-marketing Carlos Gómez Separador I studied at UNAM’s Faculty of Engineering and, since I was a student, I began to carry out my first projects in web development and e-mail marketing, mainly for travel agencies. Through the years, I have gained experience using different programming languages, design software, CMS platforms, and digital campaign design for all types of industries.
Currently, I specialize in web development focused on inbound marketing. My job at Cu4tromarketing is to design, program and maintain web applications with the latest technologies available on the market.
When I'm not behind a screen, I love doing sports like mountain biking, and training on the weekends. My latest achievement was running the Mexico City Marathon in 2019.
Desarrollador Web
Slide colaborador Oscar-Garnica-cu4tro-marketing Oscar Garnica Separador I have a degree in Advertising and Media from the Technological University of Mexico and I have continued my education with certifications in the best platforms for digital marketing in the world. I also have over 2 years of experience in areas such as inbound marketing and SEO.
At Cu4tromarketing, I am responsible for analyzing, reviewing and implementing SEO techniques to optimize websites in search engines and thus attract qualified traffic.
In addition to my job, I am passionate about sports, especially soccer, boxing and F1. I love spending time with my family, traveling and visiting new places. I am deeply interested in ancient cultures and astronomy.
SEO Specialist
Slide colaborador Yafna-Gonzales-cu4tro-marketing Yafna González Álvarez Separador Soy egresado de Publicidad y Medios por la Universidad Tecnológica de México y he continuado mi educación con certificaciones en las mejores plataformas para hacer marketing digital en el mundo. Cuento también con +2 años de experiencia en áreas como inbound marketing y SEO.

En Cu4tromarketing soy el responsable de analizar, revisar e implementar técnicas de SEO para optimizar sitios web en los motores de búsqueda y así atraer tráfico calificado.

Además de mi trabajo, me apasionan los deportes, sobre todo fútbol, box y F1. Me encanta pasar tiempo en familia, viajar y conocer nuevos lugares. Me interesan profundamente las culturas antiguas y la astronomía.
Content Jr.
Slide colaborador Mariana-Vega-cu4tro-marketing Mariana Vega Separador I am a graduate of the Higher School of Commerce and Administration of the National Polytechnic Institute (IPN). I have more than 25 years of experience in the public and private sectors. As a Public Accountant I have been able to provide my services mainly in the matters of control and monitoring of tax obligations.
I have been part of Cu4tromarketing since 2015, where, in addition to performing functions related to accounting and financial planning, I have carried out management and administration tasks of human and material resources that are related to the business process. All of this, of course, without losing sight of tax control, monitoring and compliance.
In my free time, I really enjoy reading any book, preferably science fiction. But I also enjoy solving puzzles and, sometimes, drawing with pencil or pastels.
Administration and Finance
Slide colaborador Isabela-Mendez-cu4tro-marketing Isabela Méndez Separador I am a graduate of La Salle University, with a specialization in education, psychopedagogical strategies design and therapy for teenagers. I joined Cu4tromarketing in 2012 in the commercial area, which has given me the opportunity to learn about customer service, sales and leads follow-up.
My job consists on carrying out the commercialization of graduates in digital marketing, keeping up the relationship with clients, and giving timely answers to their doubts and solutions to their problems. I love listening to them, following up, accompanying them throughout the process, and achieving a good level of satisfaction.
My best times are the ones I spend with my daughter, enjoying some great quality time together. I like family life, practicing yoga, painting and creating with recycled materials. I am very sociable, so going out to restaurants and enjoying good food are usually part of my activities.
Ventas
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Values

It’s because of these values and ideals, added to our collective knowledge and expertise, that we add value to everything we do, benefiting our clients, collaborators and suppliers.